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Jakob Trollback on rethinking the music video (03:57)

What would a music video look like if it were directed by the music, purely as an expression of a great song, rather than driven by a filmmaker’s concept? Designer Jakob Trollback shares the results of his experiment in the form.

Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry — always pushing the edges of technology and entertainment through design. (From Ted.com)

A Version With Closed-Captions

For a closed-caption version of this video with subtitles as well as the transcript, go to the page on TED on this talk


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